[Menu – Program] Rustlers Bull Sheet

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Big Feed of the A & F (Abercrombie & Fitch) Rustlers. 1928. Two broadsides – Spring Roundup, Elks Ranch, May 16, 1928. Most likely a coming out party for the new owner and chief operator, James S. Cobb & Otis L. Guernsey, of Abercrombie & Fitch. Before the head throbbing music and horrendous perfume filled mall shops, A & F was a brand that outfitted presidents and pioneers, authors and actors, explorers and icons. David T. Abercrombie founded “Abercrombie Co.” in a downtown shop at 36 South Street in Manhattan on June 4, 1892. His infatuation with the great outdoors fueled his search for the best gadgets and gear which he provided for the “gentlemen camper”. An early enthusiast was a New York Lawyer, Ezra Fitch, who grew tired of his day job and purchased a major share of the company and eventually entirely took control in 1907. In 1928, Fitch retired from the company and sold his shares to his brother-in-law, James S. Cobb. Soon Cobb became president and Otis L. Guernsey, an employee of the store, became vice president. This Menu/Program seems to be the debut of the new guard with a listing of all the participants, a “Grub List” which suggests the availability of alcohol during prohibition – “COCKTAIL SHAKERS-used in serving tonic tonight For Sale in our Prohibition Department although never advertised.” Also, a question and answer with various attendees. Clean copy, closed 2 cm. tear at top of both sheets. Orig. orange card stock. Very good.