Snap! Crackle! Pop!

Snap! Crackle! Pop!

75.00

Grant, Vernon (Artist). [METAMORPHIC CARD] Kellogg's Rice Krispies Promotion. Battle Creek, MI: Kellogg Company, 1933. 13.5 x 9 cm. Three panels, top two panels moveable. Vernon Simeon Grant was an American illustrator known for his whimsical gnome characters and fairy tale drawings. In 1933 he (Vernon) approached the Kellogg's ad agency with a clever idea for selling Rice Krispies cereal. Grant's idea was to appeal to children who could greatly influence their parents' buying habits. After receiving inspiration from the Singing Lady's Rice Krispies radio jingle which had a snap, crackle and pop noise in the background, he drew three gnomes, naming them "Mr. Snap," "Mr. Crackle," and "Mr. Pop." Kellogg's ad agency, N.W. Ayer, put Grant on an immediate retainer of $5000. The Kellogg Company used Grant's talents through 1941 and paid him close to a quarter of a million dollars. Although modified from Grant's original images, Snap! Crackle! and Pop! are still used today and are among the most famous images in American advertising.(http://www.vernongrant.org/kelloggs.html) Color illustrated card stock. Near fine. Cards.

Add To Cart