[MARKETING] Once upon a time...

[MARKETING] Once upon a time...

375.00

CP Gas Ranges. 1941. Unpaginated. Extraordinary appliance salesman pop-up advertising brochure. In 1936, Dale Carnegie published How to Win Friends and Influence People, a book that sparked a revolution in sales techniques. Coincidentally, an enormous amount of new appliances were being introduced to the American Public. Large mass manufacturing firms, such as CP Gas Ranges, developed modern and efficient sales techniques to create a dynamic between the salesperson and the consumer, ultimately controlling the outcome of a transaction by the simple fact most of these appliances were unknown to the consumer. This brochure was produced for the Gas Range Appliance salesperson by the Certified Performance Gas Range cooperative - it includes a mirror, 4 pop-up elements, and 4 inserts. Must be seen. Some staining to the cover, cover disbound. Orig. color illustrated wraps. Staplebound. 

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